Program of the Conference

Join us for the first event of the Erasmus+ Project: Critical Language Awareness, Democratic Engagement, and Sustainability (CLADES). The main theme of the CLADES Conference 2025 is “Speaking for Change. Speaking about Change”, and it will take place on 24–25 February 2025 in Groningen, The Netherlands.

Please register for the Congress-1, and specific Serious Games sessions and Workshops using this form.


09.00 – 09.30 Walk in

09.30 – 10.00 Welcome to Clades 2025 

10.00 – 11.00 Keynote 1 by Wakanyi Hoffman 

11.00 – 11.15 Coffee Break

11.15 – 13:30 Serious GAMES session / parallel sessions (registration required)

Room 1Room 2Room 3Room 4
ConstellationLego Serious PlayCheck the label boardgameKosmopolit

Conducted by Erica E.C. Harpe

Conducted by Orrie Staschen (with the guidance of Mariana Markantoni)

Conducted by Marieke Wieringa 

Conducted by Matthew Pattemore


13.30 – 14.30 LUNCH 

14.30 – 15.30 Keynote 2 by Dorothy Thunder and Randy Morin 

15.30 – 15.50 Refreshments 

15.50 – 17.30 Final plenary and networking: What have we learned? Hosted by E. Darics and J. Olthof

09.00 – 09.30 Walk in

09.30 – 13.30 Academic presentations
Please note: Presentations have been randomly assigned to tracks to encourage discussion across disciplines and enable the emergence of converging problem solving for various aspects of the polycrisis.Talks cover the following broad topics: 

Social Change: Communication in public speaking, media, activism, and persuasion as forces that transform society.

Representation: The role of language in constructing cultural identity, gender expression, indigenous & minority languages, and perceptions of bias.

Technology: AI, computational linguistics, and LLMs reshaping language use, learning, and digital interaction.

Environment & ethics: Sustainability, environmental justice, and ethical business practices through the lens of language.

Education: Pedagogy, critical literacy, coaching, and language learning as foundations for knowledge and communication.

Room 1Room 2Room  3
9.30-10.00Nicolina Montesano Montessori
Critical Language Awareness, Citizenship and the Voice of Nature
Bettina van Hoven, Anna Fornari, CJ Hickey, Josephine Berghorn, Mara van Hermon, Sven Overbeeke, Caitlin van Hoven, and Ilse van Dijk
Learning from the W̱SÁNEĆ: Language Revival and Decolonizing Education
10.00-10.30Leonidas Zotos
Using LLMs to Explore Framing of Events in Educational Contexts
Arran Stibbe
Towards a Grammar of Enchantment
Laura Robaey
Gender-Inclusive Language in Multilingual, Gender-Sensitive Contexts
10.30-11.00Walter Giordano
Communication strategies in prescription drug advertising: Ethics and “sustainability”
Chloé Lybaert & Sarah Van Hoof
Students’ attitudes towards university lecturers’ language use and ethnicity: A contextualised speaker evaluation experiment
Hanna Sofia Rehnberg
The Struggle for Collaboration Between Researchers and Practitioners: Challenges and the Satisfaction of Knowledge Exchange Finally Taking Place

11.00 – 11.30 Coffee Break

11.30 – 13:30 Academic presentations Round 2 

Room 1 Room 2Room 3
11.30-12.00Orrie Staschen
Doing Critical Literacy: A Case Study of UCT Graduate School of Business MPhil Students in Cape Town, South Africa
Matt Drury
Sustainability, Language, Impact!

Michael Burke
Social change through public speaking: Empowering primary school children in economically and socially challenged circumstances to thrive through language
12.00-12.30Aurélie Joubert & Marcela Huilcán
‘Indigenous’ European Languages: Reflections on cultural appropriation and global minoritisation practice
Bernard De Clerck & Lotte Remue
Looks, likes and language: Does beauty still boost business?

Francesca Padovani
How Can Machines Be Taught Language More Efficiently, Mirroring the Natural Processes of Young Learners?
12.30-13.00Marie-Louise Brunner
Shaping public perception of sustainability efforts: A study of Instagram business accounts from the food industry
Olga Abreu Fernandes
Coaching Lab: Re-shaping stories, transforming experience, capturing change
John Hoeks & Janette Bosma
The persuasive power of poetry

13.00-13.30Marc Pauly
Speaking to Nature: A Dialogical Philosophy Perspective
Frank Hindriks
Language For and Against Social Change
Hanne Verhaegen
A Thematic Analysis of Attitudes Towards Gender-Neutral Pronouns in Dutch

13.30 – 14.30 LUNCH

14.30 – 16.00 Workshop / parallel sessions (registration required)

  • “The Inner Development Goals (IDGs) and the transformative potential of language awareness” conducted by Erika Darics
  • “Critical Textbook Lab: Uncovering Ideologies in Educational Materials” conducted by Joanna Chojnicka
  • “Communicating Sustainability: Avoiding Fluffy Language” conducted by Greta Zella and María Pilar Uribe Silva 
  • “Hate speech” conducted by Dimitris Serafis
  • “Voices of the Future? Children as Rhetorical Climate Activists” conducted by Jelte Olthof

16.00 – 17.00 Panel discussion


17.00 – 18.00  Drinks and conversation