Collaborative Research: At the heart of our approach is the close investigation of sustainability challenges through the language lens. Our expertise in a wide range of conceptual and methodological approaches related to all forms of text, talk or images can lead to interdisciplinary collaborations that can expose unique, (and often previously unexplored) perspectives. Our toolkit includes methodologies that can help scholars explore small linguistic or multimodal details in data such as interviews, narratives, policy documents, social media, advertising and marketing campaigns, or, using corpus-assisted approaches to explore patterns across larger datasets such as textbooks, corporate and organisational documents and similar.
Consultative research: We are motivated to translate research into tangible, actionable strategies. Drawing on theoretical and empirical insights from our individual scientific areas, our key method to achieve such change is through raising awareness of language and visual communication. In close collaboration with you, we will help you notice crucial details in language and visual communication. Such awareness can assist both strategic and operational decisions, and increase your sensitivity and analytical skills for the future.
Our offer
Collaborative research (RESEARCH “ON”):
- Join research teams to bring analytical insights and expertise, to contexts where text/talk or visual communication matter: both for planning, conceptualisation, data collection, and analysis.
- Offer multi-methodology analysis for specific datasets
Consultative research (RESEARCH “FOR”):
- Assist researchers and practitioners in noticing minute details or patterns in text/talk and images, and encourage them to identify communication strategies suitable for their planned purpose. An important note is that we are not a copywriting/text improvement/not marketing consultancy. Instead what we offer is knowledge transfer / education for awareness raising and discourse analytic thinking.
- Offer as-needed training using specific linguistic/discourse analytical tools
- BA projects addressing practical issues